Why Social Media Marketing is so Important Today
Whoever said that having a (succesful) business was easy to do, never had one. Long gone are the times when all you needed was a good idea and a bit of cash. Then competition grew and you had to market yourself. Modern times came and most had to reinvent their old family businesses. Globalization, internet, you name it. The business world changes rapidly and constantly, making a clear sweep removing from the market those who can’t keep up, the main rule remaining: to be succesfull you have to stay in people’s minds.
At the beginning internet connected computers. Now it connects people. It is no longer enough to have a web page since it will no longer guarantee you a good piece of the pie. So you thought you would get a web page and just let the money roll in? Wrong!
The first thing anyone will tell you is that without SEO (Search Engine Optimization) and strong Social Media Marketing, your web page is worth zero.
Even though social media started as a way for people to informally interact with each other and share photos, files, videos, etc., it now has become a powerful marketing tool for many. It allows you to reach out to more people with less effort. And while it’s true that for most social media services you don’t have to front any cash, it is also true that this is a marketing method that demands a significant amount of your time.The audience for social media is huge. And while thousands or hundreds of thousands may visit you, only a minimal percentage will actually buy your services.
As a friend once told me, social media marketing is a new technique, not a new world. That means that you still have to answer to people’s needs and to their question “What can you offer me?”. Many tips may be found on the internet along with books and online courses. Which option is best for you is just as important for you to decide as on which social media you want to focus. Is it Facebook? Or Twitter? LinkedIn maybe? Or why not YouTube?
In today’s world a “like”, “share” or “retweet” may mean one more step toward your potential client. And every step toward a client is a plus for your company.
Are you ready for it?
María Alejandra Uccello is a menber of IVAA and has been working virtually since 2013. Her company, Global Virtual Professionals has offices in Spain and Germany, she graduated with honors in English Philology, majoring in Translation and in Business. She has mostly developed her professional experience in the areas of translation and business support. You can learn more about Global Virtual Professionals on www.globalvirtualprofessionals.com or visiting Global Virtual Professionals in Facebook.