The process of attracting and acquiring new clients can be time consuming and costly. In a recent post on Become A VA, I explain how it could cost you as much as 22 hours and $100 per month, and there’s still no guarantees.
Wouldn’t it be nice if you could tell in the first 30 seconds (or less) if a new prospect at least had the qualities and potential to be your next great client or not? Good news, you can!
The #1 Way to Identify Your Next Great Client
It’s simple really, they Thank You!
Yes, it really is that simple. During your initial interaction, consultation or meeting, pay attention to how a new prospect treats you. Do they thank you for your time? Do they thank you for taking time out of your busy schedule, as a fellow business owner, to talk to them and find ways to help them?
If you are a new VA, this may not be the first thing on your mind during a consultation. You may be focused on trying to meet their needs and find a way to close the sale and get that new client. But I urge you to pay close attention to whether this potential new client will be able to meet your needs as well. Mutual respect needs to be established from the beginning of any relationship and this is no different.
In My Experience
I have been a Virtual Assistant for 5 years (in June), worked with over 40+ clients in that time, and have retained several clients for 4+ years. While I work very hard to support my clients and provide excellent value, I am also very serious about being a business owner.
I can tell you, from experience, that I have NEVER had a good experience with a prospect that was not respectful and/or appreciative from the initial interaction. And 90% of the clients that I’ve worked with who did value me as an experienced business owner and partner have been wonderful to work with! (Yes, there is still that 10% that were able to ‘faked it’)
I can also tell you that in my almost 5 years as a VA, I have only had 1 client EVER not pay me. And even that client paid immediately once I sent the invoice to a collection agency…
So, the ‘proof is in the pudding’. And the ‘secret sauce’ is simple appreciation and respect.
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